In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Frank Sinatra, Babe Ruth, Elvis Presley, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo and Eminem have all been featured in Brisk spots.
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The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Get Brisk Iced Tea, Lemon, Diet, 12 Pack delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. Personalized health review for Brisk Iced Tea, Lemon, Zero Sugar: 0 calories, nutrition grade (D plus), problematic ingredients, and more.Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.īrisk is well known for its high-profile “That’s Brisk, baby!” campaigns.
Prior to being reformulated Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands. Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, in 1991 between PepsiCo and Unilever.
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